The lowest rate, guaranteed
On the official website you always get the best price. If you find the same room, with the same conditions, cheaper on another portal: write to us and we will match it.
It is not a homepage promise: it is a consequence. On the official website we pay no commission to anyone, and that difference goes to you.
When you book through a portal, the hotel pays a commission on every night. That is the price of the shop window, and it is a real cost that ends up inside the rate. Book here and that cost disappears: part comes back to you as a lower rate, part as services we cannot offer through a portal.
−23% on average versus the same room on the portals — you can check it yourself in our booking engine, which shows every channel side by side.
On the official website you always get the best price. If you find the same room, with the same conditions, cheaper on another portal: write to us and we will match it.
Guests who book directly here get an upgrade to a higher category whenever the hotel can offer it. We cannot do this through the portals.
Our flexible rates can be cancelled free of charge up to 72 hours before arrival, exactly as on the portals. No penalties, no surprises.
Special requests, adjoining rooms, late arrival, luggage, an extra bed: just ask and we answer personally. Portal bookings go through the portal's support.
When you leave we give you a personal code to use on the website for your next stay. Valid on every direct booking.
Her name is Chiara, she sits in the bottom right corner of every page and answers at any hour, even when reception is closed. Rooms, breakfast, how to reach us, what to see nearby: just ask. You will not find her on the portals.
Write the total price you saw on the portal. On the official website we pay no commission, so that difference goes to you — plus the extras a portal cannot give you.
Indicative estimate based on the average difference between our direct rate and the rate published on the portals (23%). The exact price for your dates is always the one shown by the booking engine.
If for the same dates, the same room type and the same cancellation conditions you find a lower rate on another website, tell us before booking: we will check and — if the comparison is correct — we will apply that price here, with all the advantages of booking direct.
We answer within a few hours during reception times. Members-only rates, packages including different services and publication errors are not part of the comparison.
Yes. On the official website we pay no commission to the portal, so we can keep the rate lower and add an upgrade when a room is available. Same room, same breakfast, same hotel: what changes is how much stays with the hotel and how much you pay.
It depends on the rate you choose. The payment and cancellation conditions of each rate are shown in the booking engine before you confirm: read them there, so there are no surprises. If you have a doubt about a particular rate, call or write to us and we will explain it.
Yes: on flexible rates cancellation is free up to 72 hours before arrival. The same conditions you find on the portals, without intermediaries.
Yes. The standard rate on this website includes accommodation and breakfast: a buffet with warm croissants, cakes, bread, cold cuts and cheese, yoghurt, fresh fruit, juices and coffee. No surprise charges on departure.
At via dei Calzaiuoli 11 blu, the pedestrian street connecting the Duomo to Piazza della Signoria. Facing the Duomo, the hotel is 50 metres to your right, between Salmoiraghi e Viganò and the Disney Store. Florence has double street numbering: shops are red, residences are blue. We are number 11 blue.
From 7 am to 10 pm, every day, on the third floor. During those hours you will always find someone from the hotel, not a call centre. If you expect to arrive after 10 pm, write or call us before you travel so we can agree together how to handle your arrival.
The building is a historic palazzo in the centre and the hotel occupies several floors. The lift takes you to reception on the third floor, where the Family room and the Suite are too. Double Comfort rooms are on the first floor and are reached by lift. The New Small Double, the Economy Triple and the New Triple are on the fourth floor: the last flight is on foot, which is why they cost less. On every room, here on the website, you will find how it is reached.
You can drive right up to the hotel: unload your luggage and come to the front desk. The car cannot stay on the street, though, because we are inside the ZTL and in a pedestrian zone. The partner garage takes care of it: someone comes to collect the keys, drives the car away and brings it back to the hotel door when you leave. It costs 36 € a day, 50 € for minivans and large vehicles, paid at the desk. Tell us you are coming by car when you book.
From Santa Maria Novella it is a flat 900-metre, 12-minute walk: via Panzani, via dei Cerretani, Piazza Duomo, then right into via dei Calzaiuoli. From Vespucci airport: tram T2 to the Unità stop and then a 700-metre walk, or a taxi at the fixed daytime fare.
No: the City of Florence tourist tax is charged per person per night and is paid at the hotel, as with any portal. In the website quote it is shown separately, before you confirm.
Yes: Junior Suites and Suites host up to four guests with a sofa bed, and Superior rooms are also available as triples. If you need several rooms, write to us: we try to place you close together.
Yes, we have a luggage room and the service is free for our guests, both on arrival day and on departure day, during reception opening hours: from 7 am to 10 pm.
No registration, instant confirmation, free cancellation on flexible rates.